Primary lockup
The default logo for the website, print, proposals, and anywhere the company name should read clearly.
Official visual identity · Version 1.0 · 2026
Altitude Cleaning Crew brand guidelines
Resources to represent Altitude Cleaning Crew consistently and accurately across digital, print, social, vehicle, and partner applications.
01 · Naming
Use the full name.
Refer to the company as Altitude Cleaning Crew. Keep all three words together and capitalize the first letter of each word.
Use the full public brand name in articles, press, partner pages, directories, and customer-facing copy. “ACC” is internal shorthand, not the public brand.
Correct
Altitude Cleaning Crew
02 · The logo
Primary lockup and icon mark.
The alpine peak and ridge arc connect the identity to elevation, clarity, and the Reno–Tahoe skyline. Never redraw or reconstruct the mark.
Reversed lockup
Use on Altitude Navy, dark photography, footers, and other high-contrast dark fields.
Icon mark
For social avatars, app tiles, vehicle decals, and compact layouts where the full name is already clear.
Reversed icon
The compact mark for dark backgrounds and small placements with enough surrounding space.
03 · Construction
Clear space and minimum size.
X clear space
Keep clear space equal to the height of the mountain silhouette on every side. No text, edges, or graphics may enter this zone.
Icon minimum
32pxDigital · 0.25in in print
Lockup minimum
140pxDigital · 1.25in wide in print
Below these sizes, ridge and mountain details lose definition. Switch to the icon before scaling the lockup further.
04 · Color
A focused four-color palette.
Navy and green are the defining brand colors. White creates contrast and room to breathe. Slate supports copy and captions, not large background fields.
Altitude Navy
#01243A
RGB 1, 36, 58
Primary wordmark, mountain shadow, and dark fields
Ridge Green
#50820F
RGB 80, 130, 15
Ridge arc, highlights, and calls to action
White
#FFFFFF
RGB 255, 255, 255
Mountain peak, reversed logo, and whitespace
Slate Gray
#5B6570
RGB 91, 101, 112
Supporting body copy and captions
05 · Typography
A bold voice with a clear body.
Display · Barlow Condensed 900
Climb higher. Live cleaner.
Use uppercase and tight tracking for headlines and section titles only.
Body and UI · Inter
Flat-rate pricing, vetted local cleaners.
Inter Regular and Medium carry paragraphs, navigation, and form labels. Use Semibold for subheads and callouts.
RegularMediumSemiboldBold
06 · Misuse
Protect the mark.
Consistency builds recognition. Use the supplied source files and avoid these alterations.
Stretch or distort the logo
Recolor any part of the mark
Place the full-color logo on navy
Crowd the required clear space
Add shadows, glows, or rotation
Rebuild the lockup with new type
Brand assets
Ready to use the brand?
Download the approved navy, white, full-lockup, wordmark, and icon SVG files in one clean package.
Use only the files provided on this page. When in doubt, choose the full-color lockup on a light background.